In 2021, they launched their first line of dairy and vegan ice cream bars. Since 2008, Van Leeuwen Ice Cream has innovated beyond the original dairy recipe and added cashew-milk vegan ice cream and oat-milk vegan ice cream to their scoopable lineup. Van Leeuwen Ice Cream was started out of a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. Consumers are at the center of everything we do. We are driving transformation at The Kraft Heinz Company inspired by our Purpose, Let's Make Life Delicious. New Yorkers can also try the ice cream for free while supplies last at an ice cream truck stationed in Union Square on July 14 only from 11am-6pm. The limited-edition flavor will also be available at all Van Leeuwen stores across the country (NYC, LA & Houston) starting July 14 while supplies last. Kraft Macaroni & Cheese ice cream will be available online for order on while supplies last at a cost of $12 for a pint starting at 11am ET on July 14.
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